01
Elite coaching is gated behind price and access
The coaches who actually know what they are doing charge $250–500 per month. Most athletes cannot afford that — or cannot get a roster spot at all.
The future of physique coaching
World-class physique coaching — 24 hours a day, 7 days a week — at a fraction of the cost of a human coach. AI-powered. Bloodwork-monitored. Weekly plan updates based on your data.
01 / The Problem
01
The coaches who actually know what they are doing charge $250–500 per month. Most athletes cannot afford that — or cannot get a roster spot at all.
02
One-size-fits-all programs ignore your body, your history, your phase, and your goals. They produce average results at best.
03
You are five days out, looking flat, and your coach responds to messages once a week. The window to fix it is closing. Real-time guidance does not exist.
04
Most coaching focuses exclusively on aesthetics. Bloodwork, cardiovascular trends, hormonal health — afterthoughts, not foundations.
"The coach who charges $500 a month cannot be available at 11pm when you are three days out and panicking. FORGED can."
02 / The System
FORGED builds your individualized plan the moment you finish onboarding — then coaches you every week until you hit your goal.
Comprehensive questions on goals, training history, body composition, health status, and timeline. The deeper your intake, the sharper your plan.
Your full individualized plan generated immediately — nutrition, training, cardio, supplements, phase timeline. Built specifically for you.
Submit weight, photos, training log, blood pressure, steps. FORGED reviews everything and delivers an updated plan before you even ask.
Ask anything, any time. FORGED responds with the depth of a world-class coach who knows your complete history.
Upload photos for immediate visual coaching. During peak week, submit after every meal for real-time loading guidance.
From 16 weeks out to show day, every decision is data-driven and coach-guided. Peak week tracked meal by meal until you walk on.
03 / The Platform
FORGED is not an app with a chatbot. It is a coaching system that actively monitors your data, identifies what needs to change, and delivers specific updates every single week.
Your plan changes based on what your data shows — not when you complain about a stall.
Body weight, water, and 20-minute post-meal photos tracked live with immediate coaching response.
Blood pressure twice weekly for every client. Bloodwork review for enhanced athletes. Foundational, not optional.
No business hours. No response queue. Coaching exactly when you need it.
04 / Health Monitoring
Most coaching ignores labs until something breaks. FORGED treats every panel as the first input — not the last warning. Every flag gets a specific intervention. Every enhanced athlete uploads labs before any PED protocol is finalized.
Founder's Panel · September 2025
39M · Enhanced Athlete Profile · LabCorp
AST 44 · Mild elevation, common with heavy resistance training. Hold protocol. Recheck in 60d after deload week.
HDL 25 · Real flag. Common on TRT. Add zone-2 cardio block: 4× weekly 35min @ 130bpm. Niacin 500mg/d. Recheck in 90d. Target HDL >40.
Hormone panel reads as expected on protocol. T and Free T elevated by exogenous administration. SHBG suppression expected. E2 51.8 — anastrozole 0.25mg E3D, recheck in 30d, target 25–35. Prolactin 24.4 — P-5-P 50mg/d, monitor. IGF-1 485 — within protocol target range, holding. PSA 1.3 — clean. Next panel: 90 days.
05 / Pricing
Every tier includes full AI coaching, weekly plan updates, bloodwork review where indicated, and 24/7 access. Subscription only, billed monthly. Cancel anytime with 10 days' notice.
General Fitness
For anyone serious about transforming their body. No competition required.
$79/ month
Most Popular
Competitor
For competitive athletes who need prep coaching, peak week guidance, and stage-ready conditioning.
$149/ month
Peak Week Add-On · $20
Activate meal-by-meal photo tracking and real-time loading guidance for the 7 days before your show. Stack additional peak weeks for multi-show seasons.
No free trial. Subscription only. Monthly billing. Cancel anytime with 10 days' notice before next billing.
06 / Methodology
The FORGED coaching methodology. Five steps. Applied every week. No guessing.
Every coaching decision starts with what the data shows — weight trend, training performance, blood pressure, photos, biofeedback. Not what you think is happening. What the numbers say.
Does what you are telling me match what the data shows? A stall with declining performance is a different problem than a stall with accurate tracking. The story and the data are evaluated together.
Specific, precise, actionable. Not vague guidance — exactly which variable to adjust, by how much, and why. One change at a time. Every week.
Weekly check-ins, daily weight, twice-weekly blood pressure, photo assessment at every meaningful point. The more data you submit, the more precisely we coach.
Every adjustment is based on your response — not a predetermined template. What works stays. What does not gets changed. The plan evolves with you.
07 / FORGED Athletes
Athletes built on the FORGED coaching methodology. Men and women, recreational and competitive, every tier of the program. Real conditioning, real protocols, real results.
Faces cropped for athlete privacy. All photos used with consent.
08 / Comparison
| FORGED | Human Coach $300–500/mo |
Generic App $10–30/mo |
Self-Coached Free |
|
|---|---|---|---|---|
| Personalized plan from day one | ✓ | ✓ | ✗ | ✗ |
| Available 24/7 | ✓ | ✗ | Limited | ✗ |
| Real-time peak week guidance | ✓ Add-on | Rarely | ✗ | ✗ |
| Meal-by-meal photo assessment | ✓ Add-on | ✗ | ✗ | ✗ |
| Proactive weekly plan updates | ✓ | Varies | ✗ | ✗ |
| Bloodwork review built in | ✓ | Rarely | ✗ | ✗ |
| PED framework for enhanced athletes | ✓ | Some | ✗ | ✗ |
| Elite-level methodology | ✓ | Depends | ✗ | ✗ |
| Price | $79–149 | $300–500 | $10–30 | Free* |
09 / Founder Credentials
FORGED is built on Joe Millslagle's competitive prep methodology, refined over years of NPC and IFBB Pro League competition.
10 / FAQ
A regular app gives you a generic program with your name on it. FORGED builds a complete individualized plan from your intake data, updates it weekly based on your results, responds to your specific questions with coaching-level depth, analyzes your photos, reviews your bloodwork, and tracks peak week meal by meal. It is a coaching service powered by AI — not an app with a chat window.
No. The Basic tier is built for non-competitors who want serious physique results without stage prep. Same depth of coaching elite athletes get — translated for the goals of someone training for life, not a show.
You upload a PDF of your LabCorp, Quest, or other panel. FORGED parses it, flags every out-of-range marker, and delivers specific interventions per flag — supplement adjustments, training changes, cardio prescriptions, or medical referrals when needed. No PED protocol is finalized without bloodwork first.
Yes. The Prep tier includes a full PED framework for enhanced athletes — built on years of competitive prep experience with hormonal protocols, ancillary support, and bloodwork-driven adjustments. Bloodwork is required before any PED protocol is finalized. FORGED is an educational coaching tool, not medical advice; you must agree to the Enhanced Athlete Waiver at signup.
Peak week tracking is a $20 add-on available to Prep tier clients. When you activate it for your show, you submit data multiple times per day — a fasted morning check-in with photos, meal-by-meal logs with body weight and cumulative water intake, a 20-minute post-meal photo, a post-workout photo on training days, and an evening check-in. FORGED responds to every submission with a real-time coaching assessment and specific instructions for the next meal. Doing multiple shows in a season? Stack additional peak weeks at $20 each.
No free trial. FORGED is a subscription, billed monthly. All sales are final — service begins immediately at payment. You can cancel anytime; cancellations require 10 days' notice before the next billing date to skip that month's charge. See our Cancellation & Refund Policy for details.
Yes. No contracts. Cancel anytime from your account settings. To skip your next monthly charge, cancel at least 10 days before your next billing date. Cancellations made within 10 days of your billing date take effect after that next charge. Your plan and data remain accessible through the end of your current paid period.
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Subscription only · Cancel anytime · 10 days' notice before next billing